EMI said it would make music from its catalog available on Qtrax, which bills itself as the world's first ad-supported, legitimate P2P service.

A quick look at Qtrax reveals vaporware, with a pretty website that offers few details and no P2P client for download. The companies have said the two-tiered business model is intended to attract a broad base of consumers to try out the service, and then graduate those consumers to purchase music permanently or subscribe.

"We think that any ad-supported model should be offered in a way that maintains, or even enhances the value of music, and we believe Qtrax does that by offering a good consumer experience and significant up-selling opportunities," said EMI CEO David Munns. "Our collaboration with Qtrax will give us great consumer insight and help us gauge the boundaries between sampling and purchasing music. Ultimately, the feedback we get from Qtrax will help EMI be more responsive to consumer demand."

So far no details are available on Qtrax prices for upsell opportunities or subscriptions. No financial details of the deal between EMI and Qtrax have been released thus far.

[via Tech World News]