The Guardian reports that the BPI (British Phonographic INdustry) has taken Apple and Napster to task after spotting their adds on "P2P sites." The "sites" were not specified and it's unclear whether the ads were placed on Bit Torrent directories (doesn't seem too likely) or in stand-alone P2p clients. Whichever, Apple and Napster sped into contirtion mode, and, naturally, blamed their media brokers. There is a mixed logic to all this. The message of Apple and Npaster is obviously congruent with that of the BPI/IFPI/RIAA ethos, but those trade groups don't want the P2P advertising model supported, even with the right message.
Napster and Apple Slapped for Advertising on P2P
Reader Comments
(Page 1)2. Napster has been advertising on P2P apps for quite some time. I spotted a Napster ad on Grokster back in the spring:
http://www.digitalmerging.la/archives/2005/03/napster_advertises_on_grokster.html
Posted at 4:30AM on Dec 19th 2005 by Michael Shipp
1. Now these trade orgs are telling companies where they can advertise? Simple solution..take the P2P sites out..plain and simple..logic would indicate that Apple and Napster are ad saavy...they know where the customers are.
Posted at 4:30AM on Dec 19th 2005 by Bert Gagnon