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Yahoo! Music Unlimited: Preliminary Report

I subscribed to and installed Yahoo! Music Unlimited, the new and shockingly inexpensive streaming/To Go service, this morning soon after it was launched. The final stage of installation requires an automatic system reboot. My test machine came back up with a blank desktop and missing taskbar. I managed to invoke System Restore in Windows XP and recover normal operation by setting the restore point two days in the past. I skipped two days because I was not (and am not) certain what caused this. The Yahoo! installation seems like the obvious culprit, but that could be the result of flukey timing. during those two days I also freshly installed the latest version of Google Desktop in order to document the indexing process for a book.

I am preparing a safeguarded testing environment to try the Yahoo! service installation again, and hope to be running it by the end of today. In the meantime, a few observations that I gleaned while I could:

The social networking aspects of the service are intense. Yahoo! Messenger is deeply involved, and a new version of Messenger is installed with the pack. A desktop media client, Yahoo! Music Engine, is also installed. Music sharing is implemented with a P2P streaming feature that, by reading the specs, seems to resemble Mercora. Subscribers can directly access and stream each other's downloaded collections. (It is possible to opt out.) Subscribers can identify each other by Yahoo! screen name and IP address. Users automatically reveal their online status, unless that feature is opted out.

Usage data is compiled aggressively and unapologetically. Subscribers must acquire a Yahoo! ID or use a preexisting one. Subscribers *must* pay via Yahoo! Wallet. (!) If you own a Yahoo! ID and have ever opened a Wallet account, you must go through that account to subscribe. Wish to use a different credit card? You must edit the Wallet, add or revise the card, and proceed from there.

Many have wondered how Yahoo! will make money at the service's low price point. Perhaps making money on the music isn't the point. With Yahoo!'s immense user base, and the bold harvesting of user information built into the service, it seems that Yahoo!'s dominant model here is to claim ownership of the user and expand the user base of Yahoo!'s payment, shopping, and IM services.


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